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BT invests in British sailing
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BT, the telecoms giant, has decided to invest money in Dame Ellen MacArthur's sailing team.
After an absence from sailing sponsorship for seven years, BT has greed a three-year deal with the British sailor that will see the crew named BT Team Ellen, Yachting World reports. Dame MacArthur remarked to the publication that the development allows her to concentrate on other activities. "For 13 years, I've been the key focus in the sailing team. That's really a lot of work for one person. It's takes a massive toll and it's a lot to deal with. This gives me a chance to do some other things," she commented. The deal is part of BT's corporate social responsibility programme, which has already ploughed £180 million into community and charity schemes over the past half a decade. BT has also responded to the topical issue of climate change, vowing to reduce its carbon footprint and to help encourage suppliers, customers and employees to follow suit. www.directorsnews.co.uk
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| Jon Davey is a Social Media Director based in Windsor, Berkshire UK. These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube. Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline. Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!! Thank you and enjoy ... |
