Sage Partners with LinkedIn

Business Brains: Sage Partners with LinkedIn on Train Your Business Brain campaign

Digital campaign marks another industry first for Sage
Sage (UK) Limited, the leading business software and services provider with more than 780,000 customers in the UK, has partnered with LinkedIn, the world's largest professional network to launch a multi-faceted digital campaign supporting Sage's national Business Brains campaign.

The campaign, which includes profile targeted advertising and sponsorship of the Startups & Small Business Answers section of LinkedIn, aims to identify, explore and celebrate the business skills that make people in business more likely to succeed.

Joanna Elliott, Head of Brand at Sage (UK) Limited said, "This campaign goes far beyond traditional display advertising, by unlocking the potential of the LinkedIn network we can engage directly with our key audiences in a much more targeted, relevant and engaging way."

The advertising and sponsorship activity on LinkedIn will drive traffic directly to an interactive site developed by Sage, train your business brain The site is designed to provide inspiration, mental stimulation and advice to UK professionals and includes:

Business Brains video interviews with Simon Woodroffe, Founder of Yo! Sushi; Rebekah Fensome, a leading business psychologist and James Averdieck , Founder of Gü Puddings
Five different mental agility tests to reveal your business IQ
News and features from previous episodes of The Krypton Factor
In addition, members of LinkedIn who take the tests will have exclusive access to a LinkedIn scoreboard and league table. The Business Brains will also be posting questions for LinkedIn members to discuss as well as displaying insight from nation-wide research on how you can be successful in business.

This is another industry first by Sage since the launch of the Business Brains campaign. In October, Sage announced a sponsorship agreement with ITV1 to fund the production of The Krypton Factor in the biggest advertising funded programme agreement on ITV in prime time to date. The Business Brains campaign is a fully integrated campaign targeting staff, customers and new audiences through multiple media platforms, including TV sponsorship of the Krypton Factor, the, social media, regional consumer roadshows, YouGov research, press trips, media relations and sampling.

"With this integrated approach, Sage demonstrates how brands can effectively tap into social media to engage with a targeted audience," said Henry Clifford-Jones, Director of Media Sales for LinkedIn Europe. "Plus, the campaign offers our members the chance to gain extra knowledge as well as instilling a bit of healthy competition amongst our business network."

Leading strategic media agency PHD brokered the deal with Sage and LinkedIn. Digital agency Chunk developed the creative for both the train your business brain site and the display ads on LinkedIn. Ben Kerr, Content Director at Drum PHD Limited said, "By working closely with LinkedIn we have been able to create a true partnership that integrates the rich content available on Sage's Train Your Business Brain website with LinkedIn’s expansive professional network. The deal is enhanced by tailoring applications and creative work from the Train Your Business Brain website exclusively for LinkedIn's Business community. Working in this way allows us to exploit the full potential of our online content by allowing users to power its distribution."

For more information and to take part in the business IQ challenge please visit www.trainyourbusinessbrain.com

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Jon Davey is a Social Media Director based in Windsor, Berkshire UK.

These short videos aim to both educate those interested on how to boost their social media profile, both online and offline, while at the same time helping Jon's own profile by being indexed rapidly by the search engines and YouTube.

Social Media is made up of two words ... social & ... you've got it media ! This means that it is not just about online marketing, offline is key as well. Your goal should perhaps be to recognised online by your industry and locally offline.

Please review one or two of the videos below, score them on You Tube and add your comments ... it all helps ... they are in reverse order of popularity when last checked inorder to help the lesser clicked!!

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